History

Empowering Fertility Access in Indonesia
With the growing demand for high-quality IVF treatment across Indonesia, Primaya Hospital Group formed a strategic collaboration with Smart IVF at the end of 2022. This partnership was established with a noble purpose — to improve access and affordability of fertility treatment for millions of Indonesian couples.

#KehamilankuPilihanku
Through our campaign #hamilankuPilihanku, we aim to empower couples to understand their reproductive health and make informed decisions about the most suitable pregnancy methods for their unique needs. We believe that when patients are fully informed, they can take control of their journey toward parenthood with confidence.

We are committed to:

• Improving the overall patient experience
• Reducing the financial burden of pregnancy program
• Increasing success rates
• Making the fertility journey a joyful and meaningful experience — a true Pursuit of Happiness — through our integrated Fertility Ecosystem

Why This Matters
Infertility affects approximately 10–15% of couples in Indonesia — translating to 4–6 million couples out of 39.8 million who may need fertility treatment to start a family. This growing need is exacerbated by modern lifestyle and environmental factors such as:

• Occupational exposure to heat, pesticides, and long working hours
• Environmental pollution from vehicles and industrial emissions
• Lifestyle shifts including stress, sedentary habits, and dietary changes

The Importance of Fertility Awareness
Raising awareness about fertility is essential for couples — whether married or preparing for marriage. It helps with:

• Early identification of reproductive challenges
• Preventing delays in seeking medical help
• Reducing emotional stress through proactive planning
• Promoting a healthy lifestyle for better reproductive outcomes
• Understanding treatment options and modern reproductive technologies
• Preparing for long-term reproductive health